During my time with Balancelogic, a business support company based in the Waldorf, MD area, I was a part of the team that handled the marketing to support the Southern Maryland Blue Crabs for the 2022 Playoffs. Balancelogic was one of the major sponsors for the series of three playoff games.
For the promotion of the Playoff Games, there was a mix of in-person and digital marketing involved, which featured a series of countdown graphics, created by Balancelogic’s graphic designers, to create hype for the big game on Balancelogic’s social media, in addition to Balancelogic team photos taken at the Regency Furniture Stadium.
When it came to the actual Playoff games, the Balancelogic team was present during the first game, when rally towels, game programs, and tickets were handed out that had Balancelogic’s logo. Also, there was a 30-second AD read that was a collaboration between myself and the CEO of the company.
The campaign had a great result since the crowd on the first night of the Playoffs was the biggest crowd that the stadium had in the 2022 season.
